Industries Limited is proud to announce the relaunch of Whistler Barrel Aged Blended Malt Whisky, featuring an all-new, premium packaging and an enhanced premium blend that captures the spirit of craftsmanship and storytelling. Whistler Whisky has undergone a thoughtful transformation to better reflect its distinguished character and exceptional quality.
Whistler’s new avatar is a true celebration of barrel ageing, maturation and the delicate art of blending. The finest matured malt and grain spirits have been handpicked and patiently aged in oak wood barrels, creating a whisky that’s smoother, more elegant and even more memorable than before.
Inspired by the rare and elusive Whistler Warbler, a vibrant songbird native to the region of Indri, the refreshed packaging reflects the whisky’s premium ethos with a more modern, sophisticated design. It pays homage to the Whistler bird through intricate detailing and bold colour palettes that echo the bird’s natural beauty, standing out on shelves while telling a story of heritage and harmony.
The new Whistler expression offers a more layered and complex drinking experience—crafted for today’s evolving palate, yet grounded in traditional whisky-making excellence.
Tasting Notes:
• Nose: Warm and inviting, with dried apple and apricot at the forefront. Vanilla cream and caramelised malt add delicate sweetness, complemented by toasted oak, cinnamon, and floral hints.
• Palate: Silky and well-rounded with a rich malt core. Notes of toffee, pineapple, and vanilla glide through the sip, underscored by gentle spice and warmth.
• Finish: Medium to long, leaving a graceful trail of mellow sweetness and soft refinement.
Available in 750 ml | 42.8% ABV with a price range of INR 7500-1500, Whistler Whisky will be available across premium retail outlets and on-trade venues across India, with plans for export expansion in the coming months.
“Whistler’s new premium look is more than a brand refresh — it’s a strategic play to capture the next wave of premium whisky consumers,” said Praveen Malviya, CEO – IMFL, Piccadily AgroIndustries Limited. “With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious — 1 million cases in the next three years — and we’re confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.”
Whether sipped neat, on the rocks, or as part of a crafted cocktail, Whistler Barrel Aged Blended Malt Whisky invites you to pause, listen to the melody, and embrace the moment—connecting you with your true spirit, just like the songbird that inspired it.
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Stock Ticker: (PICCADIL | 530305 | INE546C01010)
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